General guidelines 
1* Preparation
Preparing your lips is very important in order to obtain a great looking lipstick
application. Your lips need to be soft and smooth. So try to drink plenty of
water and keep your lips hydrated as much as possible by using lip balm
(Clinique has a very good one; not even expensive given its high quality)
especially when you live in a dry, windy and/or arid climate.
When applying lipstick cosmetics; start by making your lips clean as a whistle.
Undo them of all death cells and any other impurities. For this you can use a
toothbrush and gently brush the bristles over top and bottom lip. A washcloth
can do the trick as well. No need to use any extra soap, facial exfoliate or
toothpaste. Just a bit of warm water will do the trick.
2* Foundation and application
After this apply a lip balm (extra tip : you could already apply it just before going
to bed; this way your lips are conditioned while you sleep).
(Note : using lip balm before you put on lipstick, will make your lips fuller AND
it prevents chapped lips, which the use of lipstick often can cause)
Next, apply either foundation or lipstick over your lips. This creates an even
base for your lipstick. Moisturize your lips again if you feel the need. Then,
apply lip liner the same colour as your lipstick all over your lips. This will make
your lipstick last longer. Next, apply your lipstick either from the tube of using
a brush.
!! Using a brush usually will give you a better and longer lasting result !!
Though it will definitely take longer, it’s best to apply lipstick with a lip brush
for more precision. Take your time and be sure to take the colour all the way
to the corner of your lips. After you’ve applied your lipstick, use concealer
around your lips to prevent feathering (the lip colour seeping onto your skin).
When your lipstick cosmetics wears off; instead of reapplying your matte
lipstick; try a conditioning lip tint or a moisturizing lipstick which is more matte
but provides the same amount of moisturizing as a lip gloss. Prefer lip colours
which condition your lips; over ones that do not. Look for lip conditioning
products that contain natural ingredients such as vitamin E, jojoba oil, and
beeswax. If your lipstick fades easily, add a thin coat of lip primer to your
lips before applying lipstick or gloss.
3* Sun Protection
Protect your lips from the sun! As your skin your lips as well do tend to age
quicker when exposed to too much sun. Use a lipstick which contains a sun
blocker; or apply a product which does contain a sunscreen as a foundation
